- HMD Global moved toward sustainable packaging with devices like the Nokia X30 5G.
- By removing the chargers from previous devices i.e. Nokia X10 and Nokia X20 phones, HMD says it has saved 777KG of chargers being manufactured.
- Another big focus for HMD in 2022 was on making their handsets quick and easy for customers to fix themselves.
HMD Global, the maker of Nokia phones just released its Sustainability Progress Report covering the fiscal year 2022. The report provides some interesting insights into what the company has been doing to reduce carbon emissions.
HMD joins a number of more smartphone OEMs that are adopting sustainable initiatives. This is very important considering the tech industry is responsible for tons of electronic waste and 2% to 3% of the world’s greenhouse gas emissions.
The report from HMD Global covers how the company is making a more conscious effort by changing how it produces, ships and even packages its devices.
‘’At HMD, reporting on our environmental, social and governance standards is so much more than a tick box exercise to meet the requirements expected of today’s businesses. That’s why sustainability is legitimately wired into our business, our products and our culture. Because we know our success as a business – and the future of life on earth – depends on it.’’ Jean-François Baril HMD’s Executive Chairman and CEO says in the report.
Last year, HMD Global had a myriad of approaches to sustainability – from recycled packaging, to phasing out chargers, to long-term net-zero commitments among others. But how really did it do that?
Key highlights from the HMD Global Sustainability Progress Report
The company fully moved toward sustainable packaging with all devices in its Nokia’s G-, X-, XR- and T-series launched after September 2022 plus the accessories packaging being made of certified FSCMix materials. What this means is that the products are made with a mixture of materials from FSC-certified forests, recycled materials, and/or FSC-controlled wood. from sources promoting sustainable forestry. The Nokia X30 5G for example is made with a 100% recycled aluminum frame and a plastic back made with 60% recycled materials. HMD has also removed plug as most consumers already have a compatible plug. ‘’This has also helped us reduce the size of the box – less packaging waste and less weight to transport,’’ it says.
The #NokiaX30 5G is HMD Global’s most eco-friendly #smartphone yet to date with a 100% recycled aluminium frame and 65% recycled plastic back.#Nokiasmartphoneske #Sustainability #hmdglobal #reviews #NokiaX305G pic.twitter.com/snPayGwwBf
— TechTrends Media (@TechTrendsKE) July 17, 2023
By removing the chargers from previous devices i.e. Nokia X10 and Nokia X20 phones, HMD says it has saved 777KG of chargers being manufactured. ’’If consumers wanted a charger they could buy online end we donated €10 to charity for every charger purchased. In 2022, 85% did not buy a charger’’
Another big focus for HMD in 2022 was on making their handsets quick and easy for customers to fix themselves – so they can keep their devices for longer. HMD says the first step on this journey was the Nokia G22 which launched in the market in February 2023. The company partnered with iFixit to offer official parts and repair guides online. The Nokia G22 allows users to replace a damaged display, bent charging port, or flat battery – even after the phone’s warranty has expired.
HMD also launched a trade service in 2022 that gives customers money back off their next device when they send their old one back for re-use or recycling and also planted over 418,000 trees.
‘’Sure, we’re a phone manufacturer – but that’s not what gets us out of bed in the morning. Our purpose is to connect the world without costing the earth. Because a connected world gives people the power to change their world – personally, socially, financially, economically and politically.’’ the company says.
The HMD Sustainability Progress Report is available for download here.