Spotify introduces new features for creators and artists

Just weeks after introducing a DJ feature on its app, Spotify has announced a set of new features on the platform, including smart shuffle as well as concert and merchandise discovery tools.

Announced at its Stream On event, Smart Shuffle will help users to build on their existing playlist by making personalized recommendations that match the original playlist. This tool helps to freshen up the user’s playlist by shuffling tracks and adding new, perfectly tailored suggestions.

Spotify founder and CEO Daniel EK said that for the company is focused on giving both the creator and the consumer, the best experience.

“And that’s what we’ve been doing for almost 17 years: building, improving, and reimagining this home to better meet creator needs and help them chart new pathways to success. As we look to the future, we are excited to expand that ambition to even more creators across new formats. We’re enabling more creativity, discovery and personalization than ever before by providing the best resources, support, and interactivity..”

The Concert and Merch Discovery is meant to ensure that users discover merchandise  offers and concert listings in far more places across the app.  “If a show catches a fan’s eye, they can tap a new ‘interested’ button to save the listing to their own calendar in the Live Events Feed. Users can adjust their location and browse concerts worldwide, all personalized to their taste,” the company said in a stamen.

The company also launched its Loud & Clear, a platform that tracks and lists how revenue generated from the app is shared among stakeholders.

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Simon W Nderitu

Simon is a tech enthusiast who keeps a close eye on emerging technologies, startups and the general business environment. You will often catch him totally immersed and drooling over Artificial Intelligence, Machine Learning, Virtual Reality, Augmented Reality, IoT and just about any other tech that promises to revolutionize the way we live. Send tips to

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