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Twitter fires Revue founder two months after shutting down the newsletter platform


Revue founder Martijn de Kuijper is among the about 200 employees laid off by Twitter over the weekend.

Martijn took to Twitter confirming the lay off saying ‘’Waking up to find I’ve been locked out of my email. Looks like I’m let go. Now my Revue journey is really over’’

Twitter acquired Revue, a paid newsletter platform, in January 2021 at an unspecified amount to expand its Ad-dependent business.

Revue helps anyone start publishing on the internet and create an email-based following via newsletters that can be monetized, like Substack.

In August of that same year, Twitter integrated the newsletter platform into its systems adding a new button on Revue creators’ Twitter profiles. This enabled people to sign up for their newsletter direct from the app.

In December though, Twitter announced that it was shutting down the service.

‘’We made the difficult decision to shut down Revue effective January 18, 2023’’ the company said.

‘’We’re grateful to everyone who used this service over the years, and hope we can continue to help you build a community with your readers on Twitter’’ it added. 

The latest Twitter layoffs according to New York Times reports, impacted product managers, data scientists and engineers who worked on machine learning and site reliability. In November, the firm also laid off about 3,700 employees in what Elon Musk who took over the micro-blogging site last October said a cost-cutting measure.

Musk had acquired the company for $44 billion.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to nkanali@techtrendske.co.ke.

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