Safaricom’s Tuinuane Campaign To Foster Optimism Among Kenyans

Kenyan’s leading telco Safaricom has unveiled a Tuinuane, a campaign that aims to foster optimism, brotherhood and confidence in the days ahead.

The new initiative is meant to empower various sections of the community by boosting various drives that are already being pushed by groups around the country.

“Tuinuane is borrowed from the spirit of generosity that Kenyans are well known for. The Tuinuane spirit is about all of us having a renewed sense of inspiration to do what is right by uplifting others, especially during these trying times. For Safaricom, the Tuinuane spirit is our way of saying that we want to work with Kenyans to help them meet their dreams and aspirations”. said Peter Ndegwa, CEO, Safaricom PLC.

Among the planned initiatives is a program that will give students easy and simple access to learning materials. Safaricom intends to partner with content providers to enable access to relevant and affordable content in the simplest ways possible. Platforms such as Shupavu 291, which offers services via SMS for just 4 shillings per day, and the web-based Safaricom Elimu, accessed via data bundles have been earmarked as possible accelerators.

The company also announced innovative products and services meant to increase customers’ value for money. Tuinunane Bundles is a new product that will see customers get special offers on data, calls and SMS for just 20 shillings. Other offers include 1GB data valid for one-hour, unlimited calls valid for an hour or unlimited text messages valid for 24 hours. The offers will be available via mySafaricom app or by dialling *444*22#.

The new initiative will be driven under the company’s Ndoto Zetu initiative which already has widespread engagement within communities. Ndoto Zetu was unveiled in 2010 and has reportedly touched the lives of nearly 3 million Kenyans.

“This year, the Safaricom Foundation aims to reach further 2 million people with projects worth 100 million shillings.” The company said in a statement to TechTrendske.

Ndegawa added that the company plans to add more products and initiatives to jumpstart the Tuinuane spirit. “This includes the M-PESA Junior Account for young Kenyans between the age of 10 to 18 years as well as our mobile-based investment solution that will allow M-PESA users to invest and earn interest”, he added.

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Simon W Nderitu

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