ASUS Illuminates Burj Khalifa for The Pinnacle of Performance Launch Event

ASUS produced a stunning lightshow cast on the tallest building in the world, the Burj Khalifa in Dubai, on May 7 to preview The Pinnacle of Performance launch event, set to be live-streamed on May 10, at 00:00 a.m. CST. 

Embodying the event theme, the lightshow on the Burj Khalifa focused on the latest technological advancements in ASUS Zenbook and Vivobook laptops and the brand’s leadership in OLED and creator laptops.

At ASUS, incredible experiences are born by putting people first, to enhance the lives of people everywhere, and the projection was an extension of the brand’s drive to deliver the incredible. 

The lightshow provided ASUS the opportunity to announce a leading market position in two new segments. ASUS has become the No. 1 brand worldwide for OLED laptops1, as well as the No. 1 NVIDIA® Studio creator laptops brand worldwide2. These achievements underscore the ASUS commitment to starting with people first — by creating meaningful innovations around empathy-based user insights. In this way, ASUS is empowering the work of all kinds of creators and artists, delivering high-performance laptops and specialized features that streamline creative workflows.

The show further showcased two star ASUS solutions: the bigger, brighter and better dual-screen ASUS Zenbook Pro 14 Duo OLED (UX8402), the world’s first 14.5ʺ 2.8K 120 Hz OLED laptop; and the Zenbook Pro 16X OLED (UX7602), a creator powerhouse harboring the latest CPUs and GPUs. These two new laptops will be presented, alongside an array of exciting Zenbook and Vivobook laptops during The Pinnacle of Performance launch event.

To re-watch the lightshow premiere on May 11th, 00:00 a.m. CST, visit:

You can also join the launch event online to see the unveiling of the latest ASUS products here. 

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