In the continuous bid to make the bezel-less phone, smartphone makers have it rough trying to find the appropriate spot for the selfie camera. The struggles have seen numerous styles of notches, punch holes, pop-ups, and other types of designs.
To date, one thing seems to hold the future for the bezel-less smartphone: an under-display camera. As we wait for the official unveiling of ZTE’s Axon 20 5G under-display camera phone set to be released tomorrow, Xiaomi is has tipped on similar technology.
In a blog post, Xiaomi averred its upcoming 3rd Generation Under-Display Camera technology with mass production potential. The company further confirmed that the mass production of smartphones equipped with the 3rd Generation Under-Display Camera would begin next year.
From the early development of the technology to the current third-gen, Xiaomi says it has dramatically improved the full-screen effect through self-developed pixel arrangement, and through the optimization of the camera algorithm. By doing this, the under-display camera is now able to equal the performance of ‘visible’ conventional cameras.
“The self-developed pixel arrangement used in Xiaomi’s 3rd Generation Under-Display Camera Technology allows the screen to pass light through the gap area of sub-pixels, allowing each single pixel to retain a complete RGB subpixel layout without sacrificing pixel density,” Xiaomi explains.
Through this arrangement, the area above the integrated camera demonstrates the same brightness, color gamut, and color accuracy as the rest of the display, the company says.
In a tweet, Xiaomi President Shou Zi Chew offers us the best look at the technology;
We’re proud to present the latest masterpiece from our Xiaomi engineers: 3rd Generation Under-Display Camera Technology! True full-screen displays are just around the corner! We're planning on putting this into mass production next year. Stay tuned! #InnovationForEveryone pic.twitter.com/DrKeL8wZUg
— Shou Zi Chew (@ShouZiChew) August 28, 2020