Marketing
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News
How African Brands Are Using Generative AI to Transform Marketing
Generative artificial intelligence (AI) has become a game-changer across multiple industries as the digital landscape continues to evolve. Among these,…
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News
Ogilvy Africa Network Wins Top Honour at 2025 ACOYA Awards
Ogilvy Africa Network has been recognised as one of the winners at the 2025 Africa Company of the Year Awards…
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News
How Virtual Influencers Are Changing Marketing and Social Media
In the fast-evolving world of marketing and social media, virtual influencers have emerged as a fascinating phenomenon, capturing the eyes…
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News
Maximize Your Email Marketing ROI: Best Practices for This Year
Email marketing has maintained its throne as the most effective method for communication between businesses and customers. However, that does…
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News
Tips for Implementing Customer Journey Orchestration in Omni-Channel Marketing
As businesses strive to deliver exceptional customer experiences, the incorporation of customer journey orchestration into omnichannel marketing has emerged as…
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News
Creative Edge partners with global agency FCB for integrated marketing Solutions
Marketing communications agency, Creative Edge, has announced a partnership with FCB (Foote, Cone, and Belding), a global, fully integrated marketing…
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News
Zoho unifies marketing operations with new platform
Zoho has unveiled a unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement. Known…
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News
Shopify Digital Marketing: 7 Ways to Promote your Shopify Store
Shopify is an eCommerce platform that allows you to start, grow, and manage your business. Promoting your online store can…
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COLUMNS
Website Usefulness: How Much Do We Need Them?
Since the emergence of mobile browsers, websites have become mandatory for every business, big or small. Do you have a…
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Startups
Why Startups Cannot Ignore Digital Marketing
The universe is now digitalized and its benefits can’t be ignored. Digital advertising is an inventive technique and it is…
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COLUMNS
The 5 Golden Rules for Content Marketing in 2018
By Jessica Watson, Today everyone wants to build a brand with an enormous audience, Promoting and building your brand through social…
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News
Top Five Online Courses in African Perspective
E-learning and online courses (the so-called edtech) are booming, also in Africa. Often we talk about online courses in a…
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