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Samsung Smartphone Sales Rebound Reclaiming Top Spot – Report

Huawei lost significant market share in Q3


Samsung has surpassed Huawei to become the top smartphone seller between July and August. The latest data from Counterpoint’s Monthly Market Pulse report shows the company ended the August quarter with a leading market share of 22 percent.

In April, the South Korean tech company lost to Huawei when its major markets – India and Europe – were under lockdown due to Covid-19. In the quarter under review, Samsung sales sharply rebounded with India back to business.

Samsung reached its highest market share in the Indian market in a quarter since 2018, with its aggressive online channel strategy employed in the quarter. The company also managed to capitalize well on the anti-China sentiments in the Asian country.

These two things not only helped the company climb back to its top spot, but it also widened the gap between to Huawei. For the quarter, Huawei’s market share shrank to 16% from its all-time high of 21% recorded in April.

Counterpoint anticipates Huawei’s market share to continue dwindling in the future due to the US sanctions.

At number three was Apple, which has continued to show resilience despite the rough economic climate experienced worldwide in 2020. It maintained the 12% market share recorded in April.

Apple is anticipated to record a sales increase in the coming months due to the recently launched iPhone 12 series.

Xiaomi recorded a massive increase in market share in the quarter. It now controls 11% of the market, up from 8% in April. According to Counterpoint, the company saw a massive sales increase in markets previously controlled by Huawei.

Global Smartphone Monthly Market Share (Apr 2020 vs Aug 2020)
Global Smartphone Monthly Market Share (Apr 2020 vs. Aug 2020)Source: Counterpoint Monthly Market Pulse

Counterpoint’s Research Analyst Minsoo Kang says, “Geopolitical policies and political affairs among nations are affecting the smartphone market in many ways.”

These tensions will provide opportunities in such markets, and he expects beneficiaries will be the likes of Samsung, Apple, Xiaomi, and OPPO.

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Alvin Wanjala

Alvin is a freelance tech journalist. Talk to me via email at alvinwanjala[at]pm[dot]me

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