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Samsung eyes bigger market share with the launch of new foldables

Samsung will be launching the latest range of foldable devices on 10th August 2022


It’s that time of the year when we expect Samsung to host its next major ‘’Unpacked’’ launch event. This year, the global event will be held on 10th August 2022 and will see Samsung unveil new foldables.

The event is set to announce the most radical technological innovation in the smartphone space as the company gears up for an even larger share of the smartphone market pie. The announcement was made by Samsung Electronics President Mr. T.M. Roh when he invited the world to the latest unpacked event.

“Last year, we saw almost 10 million foldable smartphones shipped worldwide. That’s an industry increase of more than 300% from 2020, and I predict this fast-paced growth will continue. We are reaching the moment where these foldable devices are becoming widespread and staking a bigger claim in the overall smartphone market. More importantly, Samsung Galaxy foldables have changed the way we use mobile devices and helped enable better lifestyles for users worldwide” said Mr. Roh during his address.

Samsung Electronics says for the last 10 years it has dedicated resources to create transformative technology by looking at the one thing all smartphones were synonymous with, a flat rectangular display. The big question being: How can one device have it all — a bigger screen and better portability? Samsung notes that it saw this as an opportunity not only to design a new shape but also to create new experiences that had never been possible with a smartphone before. Overcoming many technological hurdles, and successfully introducing the first-ever Galaxy foldable smartphone in 2019, has changed the future of our industry ever since and Samsung is not looking back.

The world is more connected than ever and is moving at a much faster pace. Work and play intermix, and the lines between the physical and digital world have blurred. Where people turn for work, entertainment, wellness and more has become a single place – our phone. As such, users need a flexible smartphone to keep up with their daily demands.

In Kenya, 96% of internet users use their smartphones to access the internet. With the shift to flexible working induced by the Covid-19 pandemic the smartphone has become a necessity for most Kenyans and is now a work and play gadget hence creating the need for the Samsung Foldable devices that make it easier to multitask.

“This year, we’ve made advancements in every detail and opened the new experiences enabled by these behaviour-shifting devices. I am excited to see people discover new ways to do more of the things they love with the new foldable. At our upcoming Unpacked on August 10th, you’ll see that the impact of our innovation is not only about what technology can do. It’s about what you can do. We’ve once again taken our inspiration from the most important source — Galaxy users — to push the limits of what’s possible. I can’t wait to show you the potential of our new Samsung Galaxy foldables as the ultimate tool for both productivity and self-expression. Now, you can do more than you ever thought possible, all at once, on one device. Get ready to unfold your world,” said Mr. Roh at the end of his address.

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