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Safaricom to Launch Lipa Mdogo Mdogo, A Cheap Device Financing Product With Flexible Payment


Amidst the financial year results announcement today, Safaricom has revealed plans to launch a smartphone financing product dubbed Lipa Mdogo Mdogo.

The telco has partnered with Google, and through this partnership, over one million customers will be upgraded to 4G powered devices by paying as little as Ksh 20 a day.

“Lipa Mdogo Mdogo will help the mwananchi who earn their wages daily acquire a range of smartphone and pay in easy daily instalments for as low as Kshs 20 while enjoying all the benefits that comes with being digitally connected,” said Peter Ndegwa, Safaricom’s CEO.

Mariama Abdullahi, Director, Android and Platforms Partnerships for Africa says most Kenyans – approximately 60% -use 2G network.

Major barriers to online access include device and data affordability. Through this partnership, more Kenyans will have a chance to get online access and partake on the vast amount of online-based opportunities available.

Lipa Mdogo Mdogo is an additional initiative under the Maisha Ni Digital campaign, which saw the telco help over a million customers acquire 4G enabled smartphones.

“Smartphone device is critical in supporting the new realities brought about by COVID-19. This proposition aims to support Kenyans during and beyond this pandemic by enabling them access more opportunities, be it learning, working or running businesses from the comfort of their homes,” said Ndegwa.

The project is currently under testing, but the telco will provide an update on the same towards the end of the quarter.

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Alvin Wanjala

Alvin is a freelance tech journalist. Covers gadgets, cybersecurity, and social media. Talk to me via email alvinwanjala[at]pm[dot]me

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