After 10-months of piloting, Kenya’s logistics startup Lori Systems has officially launched in Nigeria. The startup has been doing the pilot in Nigeria with some of the country’s top cargo companies including Olam, Honeywell Flour Mills and Flour Mills Nigeria.

This expansion to the West African country presents a massive opportunity for Lori Systems, as the company seeks to facilitate and connect technology innovation, smart policy and government partnership, and seamless operations to continue to lower the cost of goods.

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As Africa’s largest single market, Nigeria faces challenges with a congested port and a shortage of transport options.

In July, Lori announced the appointment of new global leadership to drive the company’s expansion efforts across Africa. “Lori is at the forefront of revolutionizing cargo transport across Africa from the ground up,” said Uche Ogboi, Lori Chief Operating Officer

“Our mission in Nigeria is to create a more efficient logistics experience for cargo owners who are burdened with the task of moving their goods across the country. We have successfully created a digital platform to enable the movement of goods through a transparent supply chain management system that is affordable, reliable and flexible,” she added.

Lori was launched in Kenya in 2016 to seamlessly connect cargo owners to transport in frontier markets. The firm says its mission is to solve the problem of high cost of goods across Africa where in certain countries, up to 75% of the cost of a product on the continent is attributed to logistics, compared to only 6% in the U.S. The company aims to achieve this by eliminating customer pain points along the cargo journey with new technologies and superior user experience.

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