Jumia Food now has a subscription service. Known as Jumia Prime, the service will allow customers to pay a standard one, three or six months’ fee of 500, 1,200, 1,800 and receive guaranteed unlimited free deliveries on all orders placed via the Jumia Food app or website.

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Jumia Prime is currently live in Kenya, Uganda, Rwanda and Ghana and according to Jumia Food, it is aimed at enhancing customer experience and loyalty without having to worry about paying any delivery fees. 

The service is not only limited to food but also on alcohol, groceries, shopping or pharmacy needs.

Jumia Food Managing Director East Africa On-Demand Services, Shreenal Ruparelia says the introduction of Jumia Prime is part of the company’s objective to develop innovative ways to help customers order online without having to pay additional delivery services.

“This is also our way to expand and innovate into new areas where we continue to educate customers on the benefits of ordering online as well as building an offering that serves the local market needs. No one enjoys paying delivery fees but we believe that through Jumia Prime, we can provide a genuinely unique value proposition to our customers. “

Jumia Food has in the last quarter expanded to key areas such as Ruaka, Mountain View, Kitengela, and Kiambu Road.

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