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Eric Jackson takes over as new Hisa CEO

Kenyan fintech Hisa has announced the appointment of Eric Jackson as its new Chief Executive Officer (CEO). Jackson takes over from Erick Asuma who recently stepped down from the position.

Before his appointment, Jackson was leading the product and innovation team at Hisa to focus on a new venture. 

“I am honoured to continue to drive the Hisa mission as its new CEO and build upon the solid foundation established by Erick Asuma,” said Eric Jackson.

“Hisa is at the forefront of revolutionizing investment solutions, and I am thrilled to guide the company in its next phase of growth. Together,  we will further enhance our technological capabilities, expand our market presence, and continue  delivering exceptional value to our clients.”

Asuma was instrumental in setting up Hisa and shaping its vision since its inception in October  2020. With his leadership, the company has achieved remarkable milestones, including obtaining necessary regulatory approvals and establishing strategic partnerships to enable the company. 

The fintech has also gone ahead and raised around $200,000 in funding. In November last year, it was also among the nine African startups selected for the €7.5 million Startup Wise Guys fund. 

“I am immensely proud of the journey we have embarked on at Hisa. It has been an incredible experience leading such a talented and dedicated team,” said Asuma. “As I step down from my role as CEO, I am confident that Hisa will continue its path to success under the guidance of Eric  Jackson. His expertise and vision align perfectly with the company’s goals, and I have no doubt that  Hisa’s future is bright.” 

The transition in leadership comes at an exciting time for Hisa, as the company is experiencing substantial growth and increasing demand for its investment services. The company now has over  25,000 registered investors who have traded over $2M across different asset classes including  Kenyan stocks, US Stocks and US ETFs.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

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