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Jumia Kenya appoints new CEO

Jumia on Wednesday announced the appointment of Charles Ballard as the new CEO of Jumia Kenya, effective from March.

Charles takes over from Juan Seco who left the e-commerce firm after eight years to join Mukuru, a pan-African player in the fintech space based in South Africa. 

“I am excited to continue driving the e-commerce narrative in rural Kenya where more than 70% of the population lives. Access to Modern Retail is a challenge in these areas, which is a great opportunity to grow our online marketplace. E-commerce can bring better prices, more choices, and convenience to the rural Kenyans”, said Charles Ballard.     

Charles Ballard has been with Jumia Kenya since 2019, when he joined as Head of Performance and Planning, in 2021 he became the Chief Operating Officer overseeing the expansion and deployment of Jumia activities in Kenya. In 2022, he was named Senior Vice President  – Commercials.  

Before joining Jumia, Charles worked as a Retail consultant at Sagaci Research in Kenya from 2015 to 2019, and before as Deputy CFO at ACTED (international humanitarian NGO) from 2012 to 2015. 

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

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