Africa’s music streaming and download platform Boomplay has announced a partnership with Telkom, enabling subscribers to enjoy more affordable music streaming and downloads on the Boomplay app.
The partnership, announced today will see Telkom Kenya customers access the over 75 million local and international songs on Boomplay for as low as KSh. 299 a month. This package will also give Telkom subscribers access to ad-free music and unrestricted downloads from local and international artists whose music is available on Boomplay.
”This partnership is a great step in our journey to ensure that music is more affordable and accessible to users across the country. With millions of subscribers on their platform, Telkom offers the ideal opportunity to enhance our vision of ensuring the African music ecosystem unlocks its full potential,” says Martha Huro, Boomplay’s Managing Director for East Africa.
This development is the streamer’s first partnership with a telco in Kenya.
Streaming music packages to be introduced will include daily at KSh. 49, weekly at KSh. 159 and a monthly subscription at KSh. 299, which will be charged from the subscriber’s airtime.
“With increased commoditization of the Internet, content is king and we are looking at leveraging our mobile data network to give our customers an unrivalled experience. It is strategic partnerships such as these that will make this happen faster.” Telkom’s Marketing Director, Eric Achola says.
“This tie-up allows for growth and subscriber retention for both partners through affordable data by Telkom and new content on-demand from Boomplay,” he adds.