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Showmax appoints Emma Gichonge as General Manager in East Africa

African streaming platform Showmax has appointed Emma Gichonge as its first-ever General Manager of Operations for East Africa.

Gichonge is a Kenyan tech and product executive with a reputation for building high-performance teams. She has previously worked at Yutap, where she led the implementation of mobile money solutions across Africa and Asia.

She also led the migration of the legacy MPESA mobile money platform at Safaricom, pioneering an Enterprise Project Management Office within the company. Most recently, she was Managing Director at MultiChoice Malawi, responsible for several commercial initiatives in the country.

“With our ambition to be Africa’s No. 1 streamer, we’re very happy to welcome Emma, whose wealth of experience will serve our customers in the key East African market,” said Showmax Chief Operating Officer Joe Heshu.

Speaking on her new role, Gichonge said, “Showmax is a bold business, and is in an exciting stage in its story – moving onto the globally scaled Peacock platform, increasing its loved local content slate and introducing affordable new plans.”

”With my passion for innovation and East Africa, I’m looking forward to building the business with the Kenyan Showmax team.” she added.

Gichonge holds a Masters degree (IT Management) and a Bachelor of Science degree (Information Technology).

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

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