Samsung Electronics‘ brand value has been ranked 5th among the top global companies in 2023 according to a new report by global brand consultancy Interbrand.
The ranking has seen Samsung manage to be listed among the top 5 global brands for the fourth consecutive year. Interbrand releases its list of “Best Global Brands” each year, and on this year’s list, it was revealed that Samsung’s brand value reached $91.4 billion and grew by 4% year-on-year.
Samsung’s brand value increased across all business areas in 2023 despite sluggish demand in the global IT industry. According to Interbrand, Samsung Electronics’ ranking among the Top 5 global brands was due to consistent company-wide improvement in customer experience, increased level of connectivity (SmartThings), enhanced gaming experience, the company’s innovation and role as a leader in future innovative technologies, including 6G, and its remarkable actions to strengthen ESG leadership through eco-conscious activities across all product lines.
“Thanks to the support of our customers around the world, Samsung Electronics’ brand value has continued to grow steadily, despite an overall challenging business environment,” said YH Lee, President of the Global Marketing Office at Samsung Electronics.
“We will always strive to be a brand that is loved by our customers through leading in technology innovation, enabling meaningful experiences and continuing our sustainability efforts.”
Some of the recognized efforts of Samsung in each business division include mobile camera innovation in the Galaxy S23 lineup, launching the ‘Join the Flip Side’ campaign to maintain its leadership in the foldable category, pioneering 5G innovation with advanced Radio Access Network (vRAN) and Open RAN, strengthening its position in the 5G industry through strong partnerships with global Tier 1 telecommunications operators and offering Bespoke home appliances.
Other include winning the CES Innovation Award, iF Design Award, and more, delivering industry-first 12nm-class DDR5 DRAM, expanding Exynos applications into wearables and 5G and more.