realme grew its share of smartphones entering Kenya and other African markets by 11% according to research firm Canalysis.
The company was the only brand that recorded a positive growth in the number of shipments in the first quarter of 2023 of the top five smartphone vendors in the continent. While the rest of the vendors recorded a drop of between 13 to 42 per cent, realme shipment share grew by 11 per cent to 3 per cent.
realme Kenya PR & Marketing Manager, Mildred Agoya said rising demand for entry-level smartphones in Kenya, Morocco and Algeria were the biggest drivers of the growth.
“We continue to record increased popularity of smartphones under these different segments with the entry-level segment, especially from a youthful customer base, in these three countries. We are very proud of such a performance that reflects on our resolve to meet the dynamic needs of our customers even in difficult times, with innovative solutions and budget-friendly devices,” said Agoya.
Among realme’s popular models in the entry-level segment are the C-series with the newly launched realme C55 being named “champion” of the segment among its competitors.
In 2022, realme announced it will over the next three years create an additional 15 markets with 1 million smartphone shipments under its ‘Market Cultivation’ strategy.
However, it will cut down on new smartphone launches to increase the shipment number of the most popular models.
“This has begun in earnest and we are beginning to see the impact on the market as seen in our first quarter numbers,” said Agoya.