India’s Food supply chain startup WayCool Foods is expanding its tech arm CENSA to Africa

WayCool Foods, India’s leading food and agri-tech platform is expanding its tech arm CENSA into the African market. 

The strategic expansion the firm says aims to address Africa’s existing food supply chain challenges and create an entire food ecosystem that is tech-enabled and, thereby, more resilient.

“Both India and Africa face similar food challenges, primarily due to fragmented supply chains. With its cutting-edge technology, CENSA aims to address these challenges and boost yields, making Africa more resilient to tackle climate change and achieve food security. Our entry into Africa demonstrates our dedication to revolutionizing the global food ecosystem with CENSA’s world-class Software As a Service (SaaS) solutions.” Avinash Krishnakumar Kasinathan, CEO of CensaNext Systems, said. 

The CENSA platform was showcased at the sixth edition of the Africa Agri Expo in Nairobi. 

CENSA is a unified tech platform powered by new-age technologies, including Robotics, Artificial Intelligence (AI), Machine Language (ML), and the Internet of Things (IoT) at each stage of the food value chain. The platform is designed to bring complete, real-time visibility and controls across the supply chain in terms of demand planning, growing, managing inventory, sales force automation, distribution, and credit management. 

WayCool Foods has utilized its platform to efficiently source agricultural produce from 200,000 farmers and prominent Farmer Producer Organizations (FPOs) in India. The platform enables smooth delivery to 1,25,000 customers, including processors, traders, retailers, Hotels, Restaurants and Cafes (HoReCa) brands, and discerning consumers.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

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