E-commerce leader Jumia has unveiled the 2022 Brand campaign to promote authentic brands at discounted prices directly from the manufacturers on its platform.
The two-week festival will be courtesy of several top brands such as Bruhm, Nivea, Jameson, Oraimo, Coca-Cola, Xiaomi, Unilever, and Diageo.
“Today’s consumers want quality and authentic products at competitive prices. Jumia Brand Festival will provide our consumers with a wide range of quality products from top manufacturers”, adding that the company has partnered with various international brands to make their products accessible to customers in Kenya and save up to 30% by shopping directly from the manufacturers.” Jumia Kenya Chief Commercial Officer Kenneth Oyolla said.
Consumers will also enjoy free shipping on selected products, as well as extra 10% savings on purchases on the Jumia app if they pay with Jumia |Prime.
There will also be complementary campaigns, for instance, Phones with airtime, and TVs with TV subscriptions.
Jumia Brand Festival Campaign kicks off from 30th August to 11th September.
Last year, Jumia partnered with top brands such as Samsung, Adidas, Bruhm, Pernod Ricard and L’Oreal (Maybelline and Garnier) for the same campaign.