E-commerce platform Jumia has today signed a Memorandum of Understanding with realme, that will see the smartphone maker set up an official store on Jumia’s platform.
The move, according to a statement from the two will provide millions of consumers in Africa access to innovative and trendsetting devices with the latest technology. It will also connect realme with Jumia’s online consumers across 11 African countries, initially including Nigeria and gradually expanding to Kenya, Ghana, and Ivory Coast, and thereafter to the remaining African countries where Jumia operates.
“We are delighted to begin exploring how we might offer our platform to realme and provide it with the opportunity to grow and access the African market. Both of our companies share similar values and we look forward to a collaboration that would provide Jumia’s consumers access to best-in-class, affordable smartphones via Jumia’s seamless shopping experience,” said Sandeep Narayanan, VP, Consumer Electronics, Jumia.
Realme is the world’s fastest-growing smartphone brand that was founded back in 2010 as a sub-brand to Oppo, before going independent in 2018, when it started producing its own smartphones.
Last year, the company became the first smartphone brand ever to ship 100 million smartphones globally. This is according to a new report by Strategy Analytics, a market research consultancy.
The company entered the Kenyan market in August 2020. It has quite a range of devices. In total, the company has four smartphone series lineups including Number Series, X Series, Pro Series, and the C Series.
“We are thrilled to partner with Jumia, the leading e-commerce platform in Africa, to bring our smartphones to users across the continent. This partnership reflects our ongoing commitment to technology decentralization by making technology that used to be only in flagship models to be accessible to more consumers. We believe the young generation in Africa will find our products to have the best side of performance and of trendsetting design, as it is our mission to scale innovation with trend for consumers in the world” said Jack Zhang, General Manager of realme CIS & MEA region.
Commenting on the partnership Jumia Kenya CEO, Betty Mwangi said Sub-Saharan Africa is one of the world’s fastest-growing mobile regions and millions of African mobile users use a smartphone to access Jumia for their everyday needs.
”With this in mind, we look forward to further enhancing the penetration of e-commerce in the region,” she added.