ASUS Announces Commercial Business Strategy for EMEA Region

After recording significant success in the PC segment, Asus is now turning its focus to Europe, the Middle East and Africa (EMEA) region to tap from the growing commercial segment.

During the Commercial Business Summit held in Istanbul, Turkey, Asus confirmed that it will be digging into the commercial business segment with a range of robust products aimed at providing best-in-class solutions.

“After two years of preparation and successful starts in select markets, the Asus Business division is ready to ship a full range of products launched in over 40 EMEA countries in 2022.” A statement from the company stated.

Madeleine Hung, General Manager of Asus West EMEA explained the new strategy saying, “We have accomplished worldwide achievements in the consumer PC sector, and we are now looking to expand and achieve more in our commercial PC business.”

The Taiwanese multinational computer and phone hardware manufacturer has been a formidable player in the PC segment for nearly thirty years, cutting a niche with their innovative and unorthodox products.

“We would like to introduce Asus Business, our comprehensive solution for business verticals, which is composed of a wide range of evolving products, easy-to-use software to streamline business operations, and all-around support.” Hung said.

During the Asus Commercial Business Summit, the company demonstrated scenarios of their products being used in various ecosystems. The themes included hybrid working scenarios, hospitality scenarios, education scenarios, retail shops, an engineering office, a computer lab and more.

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Simon W Nderitu

Simon is a tech enthusiast who keeps a close eye on emerging technologies, startups and the general business environment. You will often catch him totally immersed and drooling over Artificial Intelligence, Machine Learning, Virtual Reality, Augmented Reality, IoT and just about any other tech that promises to revolutionize the way we live. Send tips to

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