NRG, x-Mobility launch BeMobile calling app targeting African youths

NRG Media Group has launched BeMobile, a new mobile app targeting the African youth market.  The app has been launched in partnership with the global mobile virtual network Enabler (MVNE) x-Mobility and according to the partners, it will give Africans freedom and control over their communication. 

With the BeMobile app, users can connect with the world on different international numbers (from the U.S.A, Canada and the United Kingdom) using personalized profiles. This can be done without the need for an extra sim card. 

“BeMobile will break the stereotypes of mobile and create an iconic youth brand across Africa,” said Kevin Mulei, Chief Executive Officer of BeMobile.

“The youth is the market to win. BeMobile believes in the African Youth Culture and that’s the reason we are launching BeMobile. We will do this partly thanks to the bold and inspiring spirit x-Mobility brings to the telecoms market. They also have years of experience and great digital know-how.” Mulei added. 

According to a statement from NRG, not only will BeMobile give African youth the opportunity to break away from incumbent MNOs (Mobile Network Operators) the mobile app will also empower them to express themselves with new and exciting digital tools. 

The company says when it comes to international calling, BeMobile rates are up to 5 Times Cheaper than the local Telco’s when calling international markets like the U.S.A.

The BeMobile App offers international numbers (UK, US & Canada) on your existing handset for those who want privacy and control over their mobile communication. BeMobile will also offer free calls to friends and family at home or abroad if they call within the app, cheaper international call rates, multiple new number profiles (including international numbers) for chatting with your dating site matches and more.

“BeMobile is an exciting youth brand committed to empowering and connecting the African youth to the world through digital solutions. Their new Pan-African mobile brand is not only exciting but disruptive and innovative too,” said Shanks Kulam, co-founder of x-Mobility.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

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