CLOUD

South Africa’s insurance provider SilverBridge bets on cloud to bolster insurance uptake and experience


With more than two decades’ experience in the insurance market, South Africa’s insurance provider SilverBridge has continually evolved to deliver on market requirements. With the significant investment by global cloud providers in the country, the organization is well-positioned to continue doing so.

“The company has always built specialized solutions for insurers and delivered a unique set of services to its customers. Historically, this has seen our policy administration solution, Exergy being deployed on-premise using customer infrastructure,” says Lee Kuyper, COO at SilverBridge.

However, with the cloud becoming a strategic priority for many organizations, the groundwork the organisation has done with its partnership with Microsoft over the years is positioning it strongly for the next phase of its journey.

“This has seen SilverBridge working closely with Microsoft to re-architect our solutions for the cloud. Three years ago, SilverBridge moved its first customer to the Microsoft Azure cloud. The timing was opportune as this was the same time that Microsoft was changing their business model to a cloud consumption business. Since then, Microsoft has invested heavily a local data centre, which together with their focus on security and compliance, has allayed any concerns financial services providers may have when migrating to a cloud environment. With Microsoft as a secure and available platform, SilverBridge is highlighting the ability of the cloud to provide insurers with a more cost-effective, secure, and powerful alternative to traditional hosted solutions.”

Subsequently, as a Microsoft Managed Partner, SilverBridge has continued to work closely with the organisation and has resulted in Exergy becoming a Microsoft Prioritised Co-Sell Ready solution for the Middle East and Africa region. This means that Microsoft will incentivise its own sales teams to sell the Exergy solution.

“We are excited with these partnership developments, with Microsoft backing SilverBridge as a leading solutions provider in the insurance industry. This puts us in a great position to assist our clients in getting value from the cloud in their businesses. SilverBridge is in a position to continue, with Microsoft, to bring solutions to the insurance industry which not only benefit from SilverBridge’s industry specific experience and expertise, but also Microsoft’s leading technology,” concludes Kuyper.

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