Liquid Telecom Kenya reveals sustainability gains that have driven 20% sales growth

Liquid Telecom Kenya has published its second annual Sustainability Report revealing the internal reorganisation and value initiatives that have helped drive the company’s rapid revenue and profit growth.

Liquid Telecom Kenya has invested heavily in its countrywide infrastructure and product offering to achieve consistently strong sales growth of 20% a year. The sharpest growth was in its business internet services, which accounted for 56% of total sales last year, compared with 47% the year before.

“We believe the strength of this business performance reflects the better value and wider range of services we have been able to offer as a result of the financial, transparency and efficiency gains from our sustainability initiatives,” said Adil Youssefi, Regional CEO of East Africa, Liquid Telecom

Globally, a commitment to sustainability has been found to increase sales growth by as much as 20%, according to Harvard University.

Liquid Telecom Kenya says it adopted KEPSA’s Code of Business Ethics in 2015. It has since focused intensively on eliminating conflicts of interest, upholding integrity in business, ensuring efficient use of resources, and reducing its environmental impact.

In 2017, the company reduced its diesel use by 35% by installing solar panels, deploying voltage regulators on generators, and building a power substation to reduce diesel use triggered by grid power outages. The introduction of energy saving bulbs saved a furtherSh2m in electricity costs.

The company also undertook an internal audit of suppliers to achieve improvements in the value delivered and introduced tougher measures to eliminate and prevent conflicts of interest and inappropriate pricing. The overhaul led to substantial savings.

“As a recognised innovator and ISP of choice in the Kenyan telecoms market, we believe that our ongoing commitment to building a strong and socially responsible business is, furthermore, delivering accelerated economic development for Kenya as well as expanded job opportunities for the youth,” said Ben Roberts, Chairman of Liquid Telecom Kenya.

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