Africa’s music streaming and download service Boomplay has signed a direct licensing agreement with Warner Music to bring the record company’s diverse global roster of music in ten African countries.
The terms of the partnership will allow Boomplay to distribute Warner Music’sextensive catalogue of more than one million songs to its community of listeners in Cameroon, Coted’Ivoire, Ghana, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia.
The deal will provide Warner Music’s artists with direct access and exposure to Boomplay’s millions of users in the region, while bringing Boomplay one step closer to its goal of bringing all music from around the world to Africa.
“Major deals with internationally recognized partners such as Warner Music continue to push us closer to our aim of building the largest and the most reliable online music distribution platform in Africa. We want every music lover in the region to be able to access any song or video, anytime and wherever they are. We are looking forward to a successful partnership and business continuation with WMG in what are truly exciting times for the African Music Industry.” Joe He, CEO of Boomplay, said.
“We’re happy to partner with Boomplay to bring our amazing artists’ music to millions of listeners across Africa. The streaming service already has tremendous reach across the continent, yet they continue to expand exponentially. It’s an opportunity that can’t be missed for our artists to make a whole new legion of fans.” Alfonso Perez-Soto, EVP, Eastern Europe, Middle East and Africa, Warner Music, added.
In the past year, Boomplay has been on the crest of a wave, announcing landmark deals with global major labels, acquiring millions of new users monthly and releasing an iOS version in December 2018.
The service was launched in 2015 and is the under the joint ownership of two Chinese companies: Transsion Holdings and leading internet technology company NetEase – as part of their Transsnet Music Limited JV.
With major labels coming on board, Boomplay says it is now in a strong position to further improve its service offerings and defend its leading position in Africa.
As of February 2019, Boomplay had more than 42 million users as and boasts an expansive catalogue consisting of five million songs and thousands of videos from local and international acts.
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