Kenya’s provider of premium pay-tv DStv has announced a hike in its subscription fees from 1st September 2022. This, according to the company is to help cater for rising operational costs.
In the Kenyan market, the company dominates the premium sports broadcasting segment and is a favourite for entertainment seekers. The company defended this new development on Twitter saying “We hear your concern. When we decide on pricing, we consider our costs like our satellites and distribution equipment; buying shows, movies, and channels; decoders; our infrastructure like playout facilities, monitoring services and customer touch points.”
Although Kenyans have a number of premium pay-TV channels to choose from, DSTV’s dominance in the sporting segment has ensured the company maintains the lead. The new price hikes come at a time when the economy is substantially slowed down by several factors including the forthcoming general elections.
The announcement created a forum where Kenyans asked a number of questions, including the company’s future plans on content.
“We continually reassess our packages and change the channels on these packages to address repeats. We listen to what our customers say and look at what they are watching. We also work closely with channels to address repeat issues within a specific channel,” the company posted on Twitter.