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Betty Mwangi replaces Sam Chappatte as new Jumia Kenya CEO


Jumia has today announced the appointment of Betty Mwangi, as its new Chief Executive Officer for Kenya. Betty takes over from former CEO Sam Chappatte who has been at the company since 2016.

According to a statement from Jumia, Betty will focus on accelerating corporate growth as the company continues to expand its already strong position as the number one shopping online platform.

An engineer with 20 years of experience in the telecommunications, insurance, and pharmaceutical industries, she previously served as Group Commercial Director for Britam Group PLC from 2016 to 2021, a company she originally joined in 2013. She also worked as Director of Financial Services for Safaricom MPESA from inception in 2007 to 2016.

Announcing the appointment, Sacha Poignonnec and Jeremy Hodara, co-CEOs of Jumia said “Betty has an impressive track record and brings a great breadth and depth of experience to Jumia. She will play an important role in furthering our customer-focused commitment as we reach an inflection point in our growth trajectory,”

“ We extend our sincere thanks to Sam Chappatte as he departs our team after seven years with us, five of which were spent as Jumia Kenya’s CEO. We have achieved tremendous progress under his leadership, and wish him the very best in his new endeavors.”

Betty has previously been recognized as one of the Top 10 most influential women in the mobile telecommunication industry by MCI and was also named twice as one of the Top 20 most powerful African women.

“It is a great honour to be an integral part of Jumia’s journey as we continue to tap the power of the Internet to transform Africa. I look forward to working with the team to expand the Jumia universe and trust that my experience and passion for digital innovation will help to propel Jumia to greater heights. I am excited by the opportunity to have a positive impact on the everyday lives of Kenyans through e-commerce,” she said.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to nkanali@techtrendske.co.ke.

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