Glovo Makes ChatGPT and Claude Part of the Shopping Journey

Glovo has expanded its use of generative artificial intelligence by introducing an AI-powered shopping assistant on ChatGPT and Claude, enabling customers to discover products, compare prices and transition directly to purchases through natural-language conversations.

The new feature allows customers to describe what they are looking for in everyday language instead of browsing through categories or manually filtering products. Whether searching for a budget-friendly gift or a specific household item, the AI assistant identifies relevant products available from nearby retailers before directing users to Glovo to complete their purchase.

The launch marks Glovo’s latest effort to reshape the online shopping experience by combining conversational AI with its delivery platform. Rather than relying on keyword-based searches, the system interprets a user’s intent, remembers preferences such as spending limits throughout the conversation, and recommends products that match those requirements.

After linking their Glovo account with either ChatGPT or Claude, users receive a curated selection of up to five product recommendations, complete with images, prices, store information and customer ratings. Once a product is selected, shoppers are redirected to the Glovo app or website, where payment and order completion take place.

Glovo is initially focusing the service on retail and grocery categories, reflecting the growing use of generative AI tools for product research before making purchasing decisions. Furthermore, the company believes the integration will help it capture shoppers who increasingly begin their buying journey through AI-powered assistants rather than traditional search engines.

According to Glovo Chief Technology Officer Shiro Theuri, the company is positioning itself where customers are already spending time online. He said making Glovo available through ChatGPT and Claude is creating a more seamless way for users to discover products through conversation while reinforcing the company’s ambition of being an everyday platform that delivers convenience and choice.

Ultimately, the launch highlights a broader shift in digital commerce, with retailers and technology companies increasingly integrating generative AI into shopping experiences as consumers embrace conversational interfaces for product discovery and purchase decisions.

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