Nothing, the London-founded consumer electronics brand, has launched its full product range in Kenya, marking the company’s first formal entry into the East African market.
The launch, announced on Wednesday at AI EVERYTHING KENYA X GITEX KENYA 2026 at the Kenyatta International Convention Centre (KICC), covers Nothing’s complete ecosystem – smartphones, earphones, and IoT devices – available through a distribution partnership with Mitsumi Distribution.
“We are thrilled to launch the full Nothing product range in Kenya with Mitsumi as our distribution partner – phones, earphones, IoT, the entire ecosystem – available from today,” said Rishi Kishor Gupta, Nothing’s Regional Director for the Middle East and Africa.
Nothing, founded in London in 2020 by Carl Pei – co-founder of OnePlus – describes itself as the only new smartphone brand to have emerged globally in the last decade. The company has built a following around its transparent industrial design and software philosophy, targeting younger, design-conscious consumers.
Gupta said Kenya was a deliberate first port of call for the regional rollout. “Kenya is one of the most important markets in East Africa: it has a young, dynamic population that embraces change and adopts new technology fast,” he said. “We are starting here and expanding across East Africa – Uganda, Rwanda, and beyond, with West Africa, including Nigeria, to follow. This is just the beginning.”
The launch positions Nothing against established players in Kenya’s competitive mid-range smartphone segment, where Samsung, Tecno, Infinix, and Chinese brands have long dominated shelf space. Kenya’s mobile market remains one of the most active in sub-Saharan Africa, driven by high smartphone penetration and a young urban consumer base.
Mitsumi Distribution, one of East Africa’s largest technology distributors with operations across the region, provides Nothing with immediate retail reach across Kenya’s formal and informal electronics channels.
The Kenyan launch came on the sidelines of AI EVERYTHING KENYA X GITEX KENYA 2026, East Africa’s largest tech and AI event, which runs until 21 May at KICC and has drawn exhibitors and investors from 75 countries.
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