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Jumia appoints East Africa regional CEO

E-commerce platform Jumia today announced the appointment of Vinod Goel, as Regional CEO East Africa. 

Vinod previously served as the CEO for Uganda but will now manage Jumia operations in the country as well as Kenya as direct CEO. 

He takes over the mantle from Charles Ballard for Kenya business who joined agritech firm Twiga Foods as CEO last week

Jumia Kenya said in a statement that it is entering a growth phase and needs leadership which can accelerate growth while generating a sustainable profitable business. The company is confident that Vinod has the drive and the skillset to achieve these ambitions. 

“I’m deeply honored and excited to lead Jumia’s operations in Kenya and Uganda during this exciting phase of growth. Our commitment to delivering an innovative, convenient, and affordable online shopping experience remains unwavering. ‘’ Vinod said.

‘’Additionally, we are dedicated to fostering more brand partnerships with both local and global companies. We are witnessing huge interest from global brands such as Starlink, to be their sole partner and new brands to launch their products overnight in the whole country. We will also support brands to launch and expand in other Jumia markets to make them truly pan African brands starting with Kenya and Uganda. ” he added. 

Vinod started with Jumia in 2020 as Head Global Fulfillment Operations, overseeing operations across all Jumia markets. In 2022 he became the Chief Executive Officer overseeing the expansion and deployment of Jumia Uganda.

Before Jumia, Vinod worked in Strategy, Finance and Supply Chain with Lafarge Group, a French conglomerate, and was based in Europe, Asia and Africa. He has also worked as a software engineer in India earlier in his professional career.

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