In March 2022, alGROWithm announced an initiative where they started building Africa’s first-ever Growth Talent Accelerator Program (GTAP). Fast forward to today and alGROWithm is making waves again, this time with a funding injection from Digital Africa.
The funding not only signifies a remarkable milestone for alGROWithm but also heralds exciting prospects for the African tech startup ecosystem by unlocking talent-driven pathways for driving sustainable Growth. It enables alGROWithm to do two things this year — offer scholarships for aspiring Growth Hackers to join their programs and fuels the expansion of their training programs into new African markets. GTAP is now a mainstay feature of alGROWithm Academy’s EdTech offerings, and is open to applicants from Kenya, Rwanda, Uganda, and South Africa, amplifying its reach alongside its original bases in Nigeria and Ghana. Applications for their next cohort close in February.
Founder & Chief Growth Officer, Bili Sule, unveils the thinking behind alGROWithm’s strategy, stating “Since our pilot in 2022, we’ve identified two critical needs in the ecosystem. There’s a persistent demand for more Growth Hacking talent, demonstrated by the swift employment of our past trainees. Secondly, we observed that many companies also sought to up-skill their existing teams instead of starting from scratch with new talent.”
Enter GTAP Lite and GTAP Pro—two dynamic program flavors crafted for individuals and companies, respectively. GTAP Lite is the 100% online version that caters to individual Growth enthusiasts, while GTAP Pro empowers companies to transform their existing internal teams into Growth Engineers. Pro is also deployed through a hybrid delivery structure that includes in-person Growth Hacking bootcamps, as well as online lectures and workshops.
Bili Sule emphasizes, “We ran the Pro model with companies like Paga, Figorr, and Kebble last year, with great results. This fueled our decision to offer both propositions moving forward. This year alone, we aim to train over 150 Growth Leads across East, West, and Southern Africa, which is a testament to our ongoing commitment to bridging the Growth talent gap in the ecosystem, and propelling African businesses to new heights.”
For those aspiring to join the ranks of Africa’s elite Growth Engineers, alGROWithm’s GTAP is not just a program; it’s a transformative journey.
Interested candidates and companies may apply for their February or July 2024 cohort intakes at www.algrowithm.com/apply-2024.
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