Bigstore.africa, the e-commerce marketplace has announced that it has raised an undisclosed angel funding round.
This achievement sets the stage for Bigstore to launch its “Uber Eats” like marketplace but for retail consumer products like electronics, phones, home appliances and much more in Kenya.
The company says the funding round was led by prominent high-net-worth individuals, and angel investors from Kenya, Africa and the USA.
Bigstore plans to use the capital raised to grow its business in Kenya, enhance the platform’s infrastructure, optimize the user experience, and expand the company’s merchant and customer base.
“Our goal is to bring back trust in e-commerce in Kenya by connecting customers across Kenya directly to trusted merchants on our platform.’’ Mr. Ongere H.M, the CTO and Co-founder at Bigstore said.
Mr. Ongere said the angel investment would empower Bigstore to forge strategic partnerships with retailers, delivery partners and customers and invest in marketing initiatives to attract a diverse customer base.
Through its mobile and web applications, Bigstore allows customers to buy anything they want from different merchants conveniently. Similar to popular delivery services like Glovo, and Uber Eats which focus on food, Bigstore’s hyperlocalised marketplace conveniently connects customers with a diverse range of merchants and sellers offering products across various categories. Customers can browse, compare prices, and make purchases from any merchant on the Bigstore platform without visiting each store’s website or physical location. They can also track their orders in real-time, which reduces the uncertainties and anxieties associated with online orders on other eCommerce platforms.
By adopting a marketplace model, Bigstore says it also empowers merchants and retailers to reach more customers beyond their physical location, sell more products, and grow their businesses beyond their physical locations, promoting economic growth and empowerment for businesses that have been affected by the tough economic conditions in Kenya.
Bigstore has already onboarded merchants like Samsung, Hotpoint, Opalnet, Haier, Hisense, and others onto their platforms. The company is also. seeking more merchants and has partnered with logistics partners like G4S for delivery and fulfillment of products from its merchants nationwide.
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