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5,300 small businesses across Africa graduate from Google’s Hustle Academy


Five thousand three hundred (5,300) small and medium-sized businesses (SMBs) from across South Africa, Kenya, and Nigeria have graduated from Google’s Hustle Academy.

Google launched the Hustle Academy back in 2022 and has since empowered over 10,000 entrepreneurs across Africa. More than 3,000 of these SMBs are from Kenya.

The Hustle Academy program focuses on addressing the challenges faced by African SMBs and provides practical skills and resources that are essential for business growth. Business owners undergo five days of hands-on training and receive 3,000 hours of training on fundamental aspects of business to help them navigate the challenges faced by SMEs in Africa.

The training curriculum includes strategic growth sessions including business growth strategy, building digital marketing roadmaps, discovering and evaluating funding routes and how to pitch for success among other topics.

This year’s cohort builds upon the foundation of the more than 5,000 SMBs who graduated last year.

The graduates represent a wide range of industries, demonstrating the diverse and dynamic nature of Kenyan entrepreneurship. These businesses, through their participation in the Hustle Academy, have shown a remarkable capacity for innovation and resilience.

Agnes Gathaiya, Country Director, East Africa said ”The determination and growth exhibited by these SMBs are commendable. The Hustle Academy program stands as a beacon of what practical training and resource provision can accomplish. Today’s graduation is not only a celebration of their hard work but also an acknowledgment of their role in enriching the Kenyan business environment.”

Through a variety of programs, products, and partnerships, small and medium-sized businesses (SMBs) in Africa are receiving substantial support, helping them navigate the challenges of the modern business world. Programs like the Hustle Academy are part of Google’s broader commitment to bolster the African business sector.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to nkanali@techtrendske.co.ke.

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