Amazon Announces New CEO of Consumer Business

Delivery and e-commerce conglomerate Amazon has announced the appointment Doug Herrington, one of its longest-serving business leaders, as the new Chief Executive (CEO) of its Worldwide Amazon Stores (formerly Consumer).

The announcement was made by Amazon CEO Andy Jassy on Tuesday, who termed Herrington as “a  terrific inventor for customers, thinks big, has a thoughtful vision around how category management and ops can work well together.”

Herrington has been at Amazon for 17 years, having joined the company in 2005 to build the Consumables business. He launched AmazonFresh in 200 and took the lead of all Amazon’s North American Consumer business in 2015.

“Doug and I have worked together on S-team since 2011. He is a builder of great teams and brings substantial retail, grocery, demand generation, product development, and Amazon experience to bear,” said Amazon CEO Andy Jassy.

The reorganization at Amazon comes at a time when founder Jeff Bezos is set to leave the CEO role and to pursue other interests. His focus has mainly shifted to Blue Origin, his aerospace and spaceflight company. Bezos will take up the role of executive chair of Amazon’s board.

This reorganization has also seen the appointment of John Felton as head of operations. Felton has worked at Amazon for 18 years. He will report to Herrington under the new structure.

“John has strong end-to-end knowledge of our Fulfillment network, operates with an important mix of strategic thinking and a command of the details that matter most in our network, is right a lot, and is a strong team builder who is dedicated to making Amazon a great place to work for our employees.” Said Jassy in the blog post that announced the changes at the company.

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Simon W Nderitu

Simon is a tech enthusiast who keeps a close eye on emerging technologies, startups and the general business environment. You will often catch him totally immersed and drooling over Artificial Intelligence, Machine Learning, Virtual Reality, Augmented Reality, IoT and just about any other tech that promises to revolutionize the way we live. Send tips to

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