Canon kicks off its R-Tour in Kenya, launches two new cameras

Canon Central and North Africa announced today its long-awaited R-tour’s commencement in Kenya.The tour saw the company launch two of its revolutionary products EOS R3 and EOS R5 C alongside showcasing its newly introduced Powershot Zoom, the EOS R7 and EOS R10.

The launch event for R-tour entailed a live practical demonstration of EOS R3 by travel photographer, Peter Ndungu and renowned musician, King Kaka will also be presenting content showcasing the use of EOS R5C. This was followed by a panel discussion on the ‘Rising industry of Content Creation’ featuring Enos Olik, Commercial Video Producer, Usha Harish, Wildlife photographer and Anwar Sidi, sports photographer, and Canon’s B2C Sales, and Marketing Director, Amine Djouahra. The event also included a dealers’ conference specifically organized for Canon’s channel partners in Kenya. 

“We are thrilled to launch R-tour in Kenya that serves as a very significant market to us. We have seen some exceptionally brilliant photographers come out of Kenya and some equally breath-taking and nerve-wracking photographs take birth from the WRC Safari Rally. Kenya is swiftly making its mark in sports and wildlife photography with the market evolving at a rapid pace.” said Amine Djouahra, Director of Sales and Marketing, Canon Central and North Africa.

”The R-tour gives us an opportunity to get closer to our customers, photographers, partners, fans and enthusiast who want to deep-dive into the world of photography but either lack resources or opportunities. Through the R-tour, we want to ensure that we create these micro-opportunities for all those interested in learning about Canon, its products or even photography in general that they can leverage on. For me, R-tour stands for building relations and that’s what we are here for in Kenya,” Amne added.

Canon unveiled its pioneering products EOS R3 that offers all the familiarity and speed of Canon’s renowned EOS-1 series, with the innovation and versatility of the pioneering EOS R System. With a brand new, innovative 24.1megapixel sensor, the EOS R3 gives an optimal balance of performance, resolution, and speed to offer news and sports photographers a camera to outperform and outpace the competition. Likewise, The EOS R5 C is a powerful, hybrid cinema camera which combines the professional filmmaking features of the Cinema EOS range with the EOS R System’s photo capabilities. A high-resolution, full-frame CMOS sensor, DIGIC X processor and the RF Mount, are the crucial three elements that enable high fidelity 8K capture, and 45 megapixels still photo capture at burst speeds up to 20 frames per second, all in a single body of the EOS R5 C.

Canon says it envisions to continue engaging with end-users through a series of events including Photo walks, Masterclasses, Competitions, and Generation R Community events among others.  The R-tour will also witnessed Canon’s first of its kind Coffee Table Book that puts a spotlight on sports photography, Canon Professional Services (CPS) and some of the leading sports photographers of the country. 

The next R-tour from the company is anticipated to take place in Egypt.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

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