Itel Mobile Kenya has launched a dance competition for its customers across the country. The campaign is part of its plan to promote the recently launched budget Itel A37 featuring a 5.7-inch HD+ display, 1GB RAM, 16GB storage, and a 3020mAh battery for Ksh 6,960.
Popular Tanzanian Bongo-Flava singer Diamond Platnumz who was recently named Itel’s brand ambassador will spearhead this campaign dubbed #iDanceWithDiamond.
The new Itel dance competition will be run across Vskit, Facebook, TikTok, and Instagram with Ksh 100,000 up for grabs. Participants will have to include the two hashtags #IDanceWithDiamond #DanceWithItelA37 to participate in the dance challenge.
Interested users can shoot their videos and upload them online from where the best 15 will be selected to take part in offline auditions. The last three will receive a total of Ksh 230,000.
The top performer will get Ksh 100,000, while the second and third participants will be awarded Ksh 80,000 and Ksh 50,000.
Besides, the company will also gift its 32-inch digital TV to all 15 finalists.