Jumia launches City Partner Program in Mt.Kenya region to empower local businesses

Ecommerce giant Jumia has launched a new program to empower local businesses by boosting their revenue and providing better services to the consumers. The Jumia City Partner program which has been launched in Mt.Kenya region will also see Jumia customers benefit from reduced delivery fee.

Entrepreneurs will earn between up to Ksh 100,000 per month by becoming Jumia pick-up stations (with their existing shops) and by helping customers in the area to place orders.

This is a great way for businesses to earn additional income and serve as Jumia representatives in the Mt.Kenya region. City Captains will also be responsible for recruiting and training young people in their towns – so that they can earn income via our JForce Program.”, said Sam Chappatte, Jumia Kenya CEO.

 “We continue to see unserved customers in towns outside of Nairobi. We believe our large range of products and competitive pricing is even more relevant for customers in these towns. By expanding our pick-up station network and working with local entrepreneurs, we hope to grow the penetration of e-commerce upcountry.” he added.

Customers in Kabati, Kenol Town, Sagana, Karatina, Nyeri, Nanyuki, Meru, Chuka, Embu, Mwea and Kutus will have access to over 10M products on Jumia at 50% lower delivery fees than previously. They will also be able to interact with the City Partners via their local pick up stations, to ask questions about the eCommerce ordering process and for help placing orders.

Jumia says its strategy is to expand its countrywide pick-up station network over the course of the year, with over 100 more pick up stations expected to go live every month.

Entrepreneurs who wish to register interest in the City Partner Program can register online here.

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

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