The traditional PC market, which includes desktops, notebooks, and workstations, posted another strong double-digit growth in Q3, 2020, owing to the new normal, a new study reveals. The latest data from research firm IDC shows indicates the market grew by 14.6% year over year to 81.3 million units.
IDC attributes the string growth to the new working and learning from home trends. Europe, Middle East, and Africa (EMEA) region saw shipments rise by single-digit growth. But the firm says Q3 was yet another exceptional quarter of growth for notebook sales outweighing the falling demand for heavy desktops.
“Consumer demand and institutional demand approached record levels in some cases,” said Jitesh Ubrani, research manager for IDC’s Mobile Device Trackers. According to the research firm, some vendors missed great growth opportunities in the period as well due to the limited supply of processors, panels, and other subcomponents.
“The PC industry rode into the third quarter with a sizeable backlog of unfulfilled orders,” said Linn Huang, research vice president, Devices and Displays at IDC.
“Given that the shortages have been due more to a shortfall of business planning than a technical glitch, we do not anticipate a sudden surge in capacity. Consequently, this backlog will likely carry into 2021,” he added.
Global PC market share in Q3
Lenovo topped the market with a 23.7% market share, surpassing HP Inc with 23.0%. Dell came in at third with 14.8% while Apple and Acer wrapped up the top five with 8.5% and 7.4% market share, respectively. Apple posted a strong year over year growth (38.9%), followed by Acer(19.3%). Dell is the only PC maker that saw sales decline from Q3 2019.
| Company | 3Q20 Shipments | 3Q20 Market Share | 3Q19 Market Share |
| 1. Lenovo | 19,272 | 23.7% | 24.4% |
| 2. HP, Inc. | 18,690 | 23.0% | 23.7% |
| 3. Dell Technologies | 11,996 | 14.8% | 17.1% |
| 4. Apple | 6,890 | 8.5% | 7.0% |
| 5. Acer Group | 6,005 | 7.4% | 6.6% |
| Others | 18,419 | 22.7% | 21.3% |
| Total | 81,272 | 100.0% | 100.0% |
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