BUSINESSNews

The Expensive Nature of Safaricom’s Calling Rates Doesn’t Encourage Long Calls


Safaricom PLC is no doubt the largest telecom provider in the country. In the Jan-April period, Safaricom led with a 64.8 percent market share despite registering a slight decline.

However, the telco doesn’t win in all aspects. The latest Sector Statistics report from CAK notes that most people prefer using Airtel for calls.

In the period under review, Airtel Networks Limited subscribers recorded the highest duration of on-net minutes per call at 4.0 minutes, whereas Safaricom PLC recorded the least number of off-net minutes per call at 0.9.

The Authority attributed the large difference to the high calling rates charged by Safaricom both within and across networks.

Safaricom’s average minutes of use per call for on-net calls stood at 1.3, same as Airtel registered for off-net calls. Telkom Kenya is the second most preferred as with an average of 1.8 minutes per on-net call.

In general, Safaricom accounted for the most voice traffic with 65.7 percent market share down from 67.1 percent previously, a 2 percent decline. Airtel was number two with a 30.9 percent share. Airtel’s voice traffic market share increased by 1.7 percent from last quarter.

Notably, the company also managed to increase its active mobile subscriber count in the quarter while Safaricom and Telkom shed off a few percentage points.

Follow us on TelegramTwitterFacebook or subscribe to our weekly newsletter to ensure you don’t miss out on any future updates.

Facebook Comments

Vivo V40 5G Review - Worth the upgrades + ZEISS

Alvin Wanjala

Alvin Wanjala has been writing about technology for over 2 years. He writes about different topics in the consumer tech space. He loves streaming music, programming, and gaming during downtimes.

Have anything to add to this article? Leave us a comment below

Back to top button

Discover more from TechTrendsKE

Subscribe now to keep reading and get access to the full archive.

Continue reading