Jumia appeals to local manufacturers with 50% lower commissions

In a move aimed at encouraging more local manufacturers to sell online, e-commerce leader Jumia is now extending a 50% reduction on commissions for locally produced products sold on the platform.

 “We are committed to Buy Kenya, Build Kenya – and as such want to do our bit to support local manufacturers. Through the Jumia Local program we offer them reduced commissions to help them compete with imported goods,” said Jumia Chief Commercial Officer, Kenneth Oyolla, during the Quarterly Vendor meeting held at Jumia’s CBD hub.

“It is through such initiatives that we can grow small and medium industries to be substantial players in the e-commerce industry,” he added.

The company hopes to grow it’s current vendor base by 30% over 2020.

“In 2020, we hope to continue playing a part in the digitization of the economy and job creation in line with the government’s Big Four Agenda. One way we’re doing this is by investing significantly in providing scalable training to small & medium size businesses (SMEs),” added Oyolla.

SMEs are critical to Kenya’s employment sector employing 80% of the working population. They also contributed up to 34% of the country’s gross domestic product (GDP) in 2016.

Entrepreneurs and local manufacturers who put their products online will tap into Jumia’s growing customer base (c 25% of the active internet population in a normal month).

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Nixon Kanali

Tech journalist based in Nairobi. I track and report on tech and African startups. Founder and Editor of TechTrends Media. Nixon is also the East African tech editor for Africa Business Communities. Send tips to

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