![Jumia Kenya](https://i0.wp.com/techtrendske.co.ke/wp-content/uploads/2019/04/jumia.jpg?fit=800%2C530&ssl=1)
In a move aimed at encouraging more local manufacturers to sell online, e-commerce leader Jumia is now extending a 50% reduction on commissions for locally produced products sold on the platform.
Ā āWe are committed to Buy Kenya, Build Kenya – and as such want to do our bit to support local manufacturers. Through theĀ JumiaĀ Local program we offer them reduced commissions to help them compete with imported goods,ā saidĀ JumiaĀ Chief Commercial Officer, Kenneth Oyolla, during the Quarterly Vendor meeting held atĀ Jumiaās CBD hub.
āIt is through such initiatives that we can grow small and medium industries to be substantial players in the e-commerce industry,ā he added.
The company hopes to grow itās current vendor base by 30% over 2020.
āIn 2020, we hope to continue playing a part in the digitization of the economy and job creation in line with the governmentās Big Four Agenda. One way weāre doing this is by investing significantly in providing scalable training to small & medium size businesses (SMEs),ā added Oyolla.
SMEs are critical to Kenyaās employment sector employing 80% of the working population. They also contributed up to 34% of the countryās gross domestic product (GDP) in 2016.
Entrepreneurs and local manufacturers who put their products online will tap into Jumiaās growing customer base (c 25% of the active internet population in a normal month).
Follow us onĀ Telegram,Ā Twitter,Ā Facebook,Ā orĀ subscribe to our weekly newsletterĀ to ensure you donāt miss out on anyĀ future updates.