Microsoft Launches Campaign to Support Small, Medium Businesses in Kenya
Microsoft has partnered with Intel, Lenovo and Dell to launch a campaign aimed at expanding business solutions available to small, medium business in Kenya. Under the theme – Accelerate Your Business (AYB), Microsoft together with the devices partners aims to drive awareness of the innovative technologies that bring new solutions to existing problems, helping customers work smarter and faster.
The AYB campaign will run for three months from October 2016 and will expose customers in SME sector about the Windows 10 Pro devices and most importantly new ways of collaborating with teams, how to protect a company from data losses or security breaches.
Speaking during the launch Rotimi Olumide, Windows Group Lead, Microsoft Sub-Sahara Africa and Indian Ocean Islands said the company was thrilled to announce the initiative with Intel, Lenovo and Dell. He said businesses now can enjoy the perfect blend between Microsoft’s tools and the new hardware designs from its partners.
‘’We are continuously reinventing the services that people use to be productive. We continue to extend and enhance our platforms, services and the cloud that powers them, to fit into the changing, real-world business processes that reflect how people work today as dynamic teams and groups working toward a shared outcome, with the need to collaborate and stay always connected, securely, on any device,” He added.
Danish Oyugi Lenovo’s Country Manager Kenya said the company has made great strides in the East African market through provision of innovative devices that have enabled consumers to experience technology that supports their business efficiency. He said Lenovo has a range of products targeted at businesses and that they are committed to bring in quality and innovative technology into the country.
‘’We lead consumer PC business holding Number 1 position in East Africa (basis IDC) with 30% of market share and strongly gaining our share in SME business and hope to increase our share through the Accelerate Your Business campaign,” Oyugi added.
SMEs, which are estimated to contribute 45% to Kenya’s economy, are well positioned to benefit from the AYB campaign because of the diversity of solutions available and the current workplace transformation. Mobility for example, is another area of vast potential for SMBs. According to IDC, SMBs that experience revenue growth are 54 percent more likely than average to have made supporting mobile workers a priority. Mobile is a state of being, not a device. But what matters is not that the devices are mobile, but rather that they enable us to become mobile.