The Kenyan smartphone market is quite diverse, like in other markets. There are many devices spanning across almost any price point you want, from as little as Ksh 3500 up to Ksh 150,000 and even beyond for Apple smartphones specifically.
With such a wide range of devices, the most value for money devices lies somewhere below Ksh 30,000. But that is subjective. Counterpoint Research, an analytics firm, has released a report that showcases what Kenyans are buying.
The company says 72% of smartphone sales in the country last year were below Ksh 10,000. Most of these phones (over half) come from Transsion Holdings, the parent company behind TECNO, Infinix, and iTel.
Transsion Holdings accounted for 44 percent of total smartphone sales in the country in that period. Tecno, as usual, grabbed the number one spot among the three.
“This stronghold over the smartphone market by Transsion Group is mainly driven by speedy upgrades from feature phones to smartphones, the affordable localized offerings along with the brand loyalty developed over several years,” said Tarun Pathak, Associate Director at Counterpoint Research.
The report also shows that Kenyans are increasingly being attracted by phones with at least 6-inch screens, 32GB internal memory, and bigger batteries.
With Transsion Holdings leading the park, Samsung ranked as the second-best seller, followed by Huawei, who saw strong growth in its smartphone sales in the country.
Despite the decline in its market share in 2019, Samsung remains the king of the premium smartphone market. Samsung accounted for 56 percent of all premium smartphone sales while Xiaomi, which ranks as the fourth overall OEM, saw substantial growth in its premium segment.