PwC has named Nadine Tinen as the Regional Senior Partner of PwC Sub-Saharan Francophone Africa, taking over from Edouard Messou.
Nadine began her career in 1996 at PwC Cameroon and was admitted as a partner 10 years later. In 2010, she took over the Firm’s Cameroon practice and, in 2014, joined the Leadership Team for PwC Sub-Saharan Francophone Africa as Tax & Legal Leader, responsible for legal and tax advisory services.
Nadine is also a CEMAC-certified tax lawyer (Conseil Fiscal Agréé CEMAC) and a member of the Cameroon Association of Tax Lawyers (Ordre National des Conseils Fiscaux).
“Africa is a continent on the move, with an important role to play in the future of global affairs. In 2050, Africa will represent 12% of global wealth. Demographic, economic and social change is underway on the continent, and it’s happening now. This is why we need to work with the stakeholders in African development – spanning society, local communities and national, pan-African and even international businesses – to help them carry out their projects, from the initial strategy phase right up to completion. We believe that helping these stakeholders grow will allow us to contribute toward the development and promotion of Africa as a whole,” said Nadine Tinen.
With a view to dealing with the three major challenges that have been identified for the next five years – a Volatile, Uncertain, Complex and Ambiguous (VUCA) political, economic and social environment, technological developments and the growth of the regional economy, Nadine Tinen has set herself four strategic objectives:
To drive PwC’s transformation in Sub-Saharan Francophone Africa in a bid to improve support for clients with their own transformations, which are chiefly digital but may also be cultural. This process will involve introducing new innovative and collaborative tools, solutions, concepts and methodologies.
To develop the Firm’s Advisory services for businesses and public authorities in the region, with two ambitions: Working with the governments of the region on their economic diversification programmes and large-scale projects for transforming and enhancing performance and competitivity; Working with businesses, regional champions and start-ups with high growth potential with a view to their becoming the future leaders of the region.
To boost PwC’s employer brand in Sub-Saharan Francophone Africa, in two ways: Implementing policies that promote employee well-being and real opportunities for career development; Fostering the development of future talents in the region via the creation of a “PwC Academy”.
To develop synergies between PwC offices in Africa as a means of meeting the needs and expectations of both the public and private sector.
PwC reported revenue of nearly €50 million between 1 July 2016 and 30 June 2017 in the Sub-Saharan Francophone Africa region. By meeting her four strategic objectives, Nadine Tinen intends to grow the Firm’s revenue in the region by more than 40% by 2022.
The investments made to achieve this ambitious growth will focus on human capital, innovation and technology and developing synergies. Accordingly, the total headcount of PwC offices in Sub-Saharan Francophone Africa is set to climb by 20% over the next five years, growing from over 700 employees today to close to 900 in 2022. Further, there are plans to promote 12 partners over the same period, growing the partnership from 28 members to 40 over five years. The transformation has already begun: three new partners were appointed as of 1 July 2017 (see appendix for their biographies).
“In addition to setting ambitious financial and business objectives, I will make diversity the focus of my term as Regional Senior Partner. I will continue to take positive action to support the advancement of women in business and in African society as a whole. At PwC, we believe in rewarding excellence regardless of gender and in encouraging individual career plans that allow our employees to achieve a healthy work/life balance,” added Nadine Tinen.