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itel Announces Diamond Platnumz as its Brand Ambassador, Introduces its latest Smartphones A37 to the African Market


itel, a global leading mobile phone brand committed to provide budget-friendly, high-quality products boasting excellent user experience, has today announced Diamond Platnumz, the Tanzania bongo flava recording artist & dance, also the winner of MTV Europe Music Awards as their new brand ambassador. 

“We are thrilled to work with Diamond Platnumz and have him as our brand ambassador, he mirrors the values of perfection and innovation that we steadfastly follow at itel.” said Wavelet Wu, General Manager of itel.

“We believes that the consumer electronics products provided by itel that has revolutionized human social life should belong to everyone. Just as Diamond delicate to make full use of his musical talent and create a lot of fantastic music known to the world that everyone can enjoy in daily life. At the same time, we are looking forward to a successful collaboration with Diamond”

A37 Offer the Best Display and Fashionable Design at this Price Range 

A37 adopts the elegant waterdrop fullscreen display design. The 84.6% screen-to-boy ratio allows user to enjoy a bigger and better viewing experience no matter they are watching movies or browsing. Its 720P screen resolution has enlarged and sharper all details. Compared with the normal TN screen, the IPS screen of A37 has colour rendering effects that makes photos and videos become more vivid. Last but not least, its 180 degrees IPS screen ensures users can see the content clearly from different angles.

The ribbon design and spraying texture brings out the uniqueness of A37, not just offering a comfortable grip or holding feeling but also bring out a refreshing look and feel by utilizing the latest industry fashion colour scheme.  

Intelligent Face Unlock to Further Protect User Privacy 

In order to further protect user’s privacy,  A37 will come with the intelligent face unlock that allows users to login to their device just in a second without requiring entering their password in public.

Enjoy the Fun Shooting Experiences Brought by the Smart AI Camera  

The smart AI Camera of A37 brings different fun and practice camera features including: 

  • AI Face Beauty – Able to automatically smoothen the skin and makes user’s photos look more natural.
  • Smile Selfie Feature – Automatically capture a selfie when it senses user’s smiley face
  • HDR Mode – Enrich the lighting and colour in the selfie
  • Others: Funny AI stickers and AI bokeh mode 

Brand New Eye Care Mode 

When the Eye Care mode is on, the Softer Vision effect will automatically adjust the display brightness then the A37 screen will become soft and warm to ensure better protection of users’ eye. 

itel A37 is available throughout the African market.

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