The Creative Economy Practice at CcHUB has launched the Content Creative Economy Incubator program while equally unveiling the Creative Economy Practice (CEP) Entertainment Hub in Nairobi.
This dedicated space, part of the Entertainment and Media Hubs Program, aims to empower storytellers in film, TV, and the Creator Economy to create gender-equitable narratives that authentically represent diverse male and female perspectives.
The program, delivered in partnership with Africa No Filter, is designed to empower African storytellers by equipping them with gender-equitable storytelling skills.
This is by shifting harmful gender norms around the roles of men and women in and outside the home, with the long-term goal of creating better health and economic outcomes for adolescent girls and young women (AGYW).
By providing tailored support, including training, funding, and networking opportunities, the program seeks to foster balanced storytelling that challenges stereotypes and promotes inclusivity, driving meaningful cultural and industry shifts.
In a statement, CcHub noted that the entertainment hub, which will also launch in Lagos, Nigeria, features two fully equipped podcast studios, a media room with a filming area, editing suites, and collaborative workspaces.
The hub is part of four interconnected pillars of the program which include;
Infrastructure
The CEP Entertainment Hub is the physical anchor of the program.
Housed in Kenya at iHUB, the space aims to provide storytellers access to much-needed facilities that support the storytelling ecosystem.
Community
“A community of storytellers committed to the program’s ambition is supported in the physical space and beyond, to inspire and support each other in this vibrant collaboration, networking, and knowledge-sharing network,” the statement read in part.
“This community will foster connections between emerging and established creators, industry professionals, and thought leaders.”
Skills Development
Through workshops, masterclasses, and hands-on training sessions, CcHUB noted that community members will be supported to develop the skills necessary to produce impactful and transformative content. Led by industry experts, these opportunities aim to elevate storytelling across Kenya and beyond.
Grants
Delivered by Africa No Filter, CcHUB further said that the grants segment of the program will offer financial support to storytellers with innovative ideas that align with the mission of promoting transformative and inclusive gender-equitable narratives.
Since its launch in August 2024, the company said that the program has advanced gender-equitable storytelling through virtual gender-equitable storytelling workshops attended by over 150 and a three-month Creator Economy Incubator in Nigeria and Kenya for 60 emerging social media content creators.
In Kenya, the Creator Economy Incubator has been co-developed with Njugush Creative and features facilitators including Celestine Ndinda, Judy Nyawira and Timothy Kimani “Njugush.”
CcHUB MD Ojoma Ochai said that membership will offer immense benefits; access to premier facilities, funding opportunities, and connections with thought leaders and passionate storytellers.
“We are excited to be able to invite all storytellers in Kenya’s film, TV, and Creator Economy sectors to join our community and contribute to a future where storytelling empowers, inspires, and fosters inclusion,” Ochai said.
Africa No Filter executive director Moky Makura further noted that creative hubs are scarce across the continent, yet play a crucial role in fostering creativity, collaboration and networking.
“What excites me most about this project is its focus on creating spaces where people can innovate and produce rather than simply consume,” Makura said.
“By offering skills development and state-of-the-art facilities, CEP Entertainment Hub empowers creatives to transform their ideas into reality.”
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