MultiChoice Drops Decoder Prices as it Bids for Kenya’s World Cup Audience
MultiChoice Kenya has launched a consumer campaign ahead of the 2026 FIFA World Cup, cutting hardware prices and bundling subscription offers in a push to deepen its reach among Kenyan football fans before the tournament kicks off next month.
The “Everything Can Wait” campaign, unveiled in Nairobi, is built around DStv and GOtv coverage of all 104 matches across the tournament, which runs from 11 June to 19 July across the United States, Mexico and Canada.
The centrepiece of the commercial offer is a significant reduction in entry-level hardware costs. The DStv Zapper decoder has been repriced at Ksh599 from Ksh999, while the DStv Dish Kit drops to Ksh1,200 from Ksh1,500. Installation fees have also been cut, falling from Ksh1,500 to Ksh1,000, a move that lowers the total cost of getting connected ahead of the tournament.
“The FIFA World Cup is a defining global moment, and we want every fan to feel part of it,” said Nzola Miranda, CEO of MultiChoice Kenya. “Through SuperSport, we continue to invest in world-class sports broadcasting, ensuring fans across Africa enjoy premium football coverage and an exceptional viewing experience.”
The campaign is framed around accessibility and local relevance, with MultiChoice positioning SuperSport as the continent’s dedicated football broadcaster. Coverage will include live matches, expert analysis and Africa-focused programming running throughout the five-week tournament.
Beyond broadcast, MultiChoice says the rollout will incorporate localised storytelling, consumer promotions and on-ground fan engagement activities designed to extend the campaign beyond the screen.
“This campaign is a celebration of the Kenyan fan, for their passion, their resilience, and their love for the game,” Miranda added. “Our goal is to ensure that every customer can experience the excitement of the World Cup in a way that is accessible, engaging and uniquely tailored to them.”
The campaign builds on MultiChoice’s previous Tumefungulia value proposition and reflects a broader strategy to compete on affordability and content depth as the pay-TV market faces increasing pressure from streaming alternatives.
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