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Google rolls out custom Gems, as image generation with Imagen 3 makes a comeback 


Business and Enterprise Gemini Advanced subscribers can now start creating and chatting with Gems, the custom versions of Gemini that Google first previewed at the I/O developer conference.  

Users can create Gems they dream up: a gym buddy, sous chef, coding partner or creative writing guide. 

In an earlier statement, Google had noted that Gems are easy to set up as the user simply describes what they want their Gem to do and how the user wants it to respond.

“Like, ‘you’re my running coach, give me a daily running plan and be positive, upbeat and motivating.’ Gemini will take those instructions and with one click, enhance them to create a Gem that meets your specific needs,” the tech giant said. 

With Gems, users can create a team of experts to help them think through a challenging project, brainstorm ideas for an upcoming event or write the perfect caption for a social media post.

“Your Gem can also remember a detailed set of instructions to help you save time on tedious, repetitive or difficult tasks,” Google said.

The tech giant has launched a set of premade Gems for different scenarios including:

  • Learning coach which helps a user break down complex topics, making them easier to understand. 
  • Brainstormer which gives a user easy inspiration; from fresh ideas for a themed party to the perfect gift for an upcoming birthday. 
  • Career guide which unlocks one’s career potential with detailed plans to refine their skills and achieve their goals. 
  • Writing editor which can elevate one’s writing through clear, constructive feedback on everything from grammar to structure. 
  • Coding partner which levels up a user’s coding skills and can help a user build projects and learn as they go. 

Google Gems has rolled out on desktop and mobile devices to Gemini Advanced, Enterprise and Business users in more than 150 countries in most languages.

Google has also upgraded its creative image generation capabilities, bringing its latest image generation model, Imagen 3 to Gemini Apps and expanding its availability for users in all languages.

The AI human image generation model had been discontinued by Google but is now making a comeback. 

Imagen 3 seeks to bring advanced image generation capabilities that come with built-in safeguards and adhere to Google’s product design principles.

Across a wide range of benchmarks, Google said in a statement, Imagen 3 performs favourably compared to other image generation models available. 

Just like Imagen 2, the new model uses SynthID, Google’s tool for watermarking AI-generated images. 

“Our design principles are clear: From start to finish, you remain in control of the creative process. If the initial image you get doesn’t meet your expectations, simply tell Gemini what you’d like to change and it will give you a new image,” the company said. 

It also noted that they’ll start to roll out the generation of images of people, with an early access version for Gemini Advanced, Business, and Enterprise users, starting in  English. 

“We’ve worked to make technical improvements to the product, as well as improved evaluation sets, red-teaming exercises and clear product principles.”

With Imagen 3, Google further said they’ve made significant progress in providing a better user experience when generating images of people. 

“We don’t support the generation of photorealistic, identifiable individuals, depictions of minors or excessively gory, violent or sexual scenes. Of course, not every image Gemini creates will be perfect, but we’ll continue to listen to feedback from early-access Gemini Advanced users as we keep improving. We’ll gradually roll this out, aiming to bring it to more users and languages soon.”

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