Airtel Kenya on Tuesday announced a new campaign dubbed “GB kwa GB” targeting new and upgrading customers.
Airtel Kenya said in a statement the campaign is aimed at fueling the digital revolution in the country by enabling Kenyans upgrading their phones to experience the improved and stronger Airtel network. This offer is available for all customers who join Airtel Network with a new smartphone and existing Airtel customers upgrading from a feature phone to a Smartphone.
Key features of the GB kwa GB campaign include FREE 1GB data every week for six months. To enjoy this offer, a customer needs to top up a minimum of Ksh 50 weekly, making the offer both accessible and affordable to a broad range of users. The FREE 1GB data is valid for 3 days.
Eligible customers for the GB kwa GB free data offer include new smartphone users joining the Airtel network, existing customers upgrading from feature phones to smartphones, and those switching from 3G devices to 4G or 5G smartphones. To check on their eligibility, customers can dial *544*8# on their Airtel line.
Traditionally, such offers were tied to specific handset models. Airtel’s GB kwa GB offer will be accessible to all makes of smartphones allowing a customer the freedom to choose any smartphone model of their liking.
“The GB kwa GB campaign reflects our commitment to empowering more Kenyans to be a part of the growing digital economy.” Ashish Malhotra, Managing Director of Airtel Kenya said.
”We are committed to supporting the digital inclusion agenda, but not only through investing in infrastructure but also by making it worthwhile for our customers to acquire smartphones and experience the convenience of the digital age. By continuously providing affordable data offerings, Airtel aims to bridge the digital divide and provide unparalleled access to digital opportunities,” he added.
Cognizant of the high cost of purchasing smartphones, Airtel’s GB kwa GB campaign aims to incentivize and encourage customers to enjoy its improved network courtesy of the free data.
In June, the company gave an update on its network expansion across the country. At the time of the update, Airtel had launched 480 new sites since the onset of the year, and since then, it has added 148 new ones in the last one month.
Ashish says the telco’s investment in cutting-edge network technology is only meaningful if it reaches the hands of every Kenyan.
Kenya is experiencing an upward trend in the adoption of smartphones and Airtel says this new offer is poised to accelerate this transition.
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