Inertia, PayTabs Egypt and valU partner to provide e-payment solutions for home improvement financing

Inertia and EFG Hermes’ NBFI subsidiaries – PayTabs Egypt and valU, the buy-now-pay-later platform (BNPL), announced they have entered into an arrangement that will allow Inertia’s clients to process payments online. This includes scheduled maintenance and unit reservation costs processed through PayTabs Egypt’s payment gateway.

Additionally, valU aims to provide ultimate affordability to Inertia’s clients with its home improvement financing proposition, where financing facilities extend to include property finishing and furnishing costs backed with easy installment payment plans that may range over 12 to 48 months for an amount up to EGP 2.4 million per customer.

“We are delighted to pioneer a new solution within the real estate sector alongside Inertia and we believe that this step is the first of many towards digital integration for a more seamless large-scale payment experience,” said Hany Soliman, the General Manager of PayTabs Egypt. “Through such partnerships, we aim to widen the scope of our products and services that allow the Egyptian client to securely and effortlessly use our comprehensive online payment methods and promote digital transactions as the future of cashless payment processes in Egypt in collaboration with Banque Misr.”

Inertia is keen on providing integrated benefits and solutions through easy-to-use platforms for its clients. While these advancements were already part of the company’s service expansion framework, they have become especially important in response to drastic changes that global and local real estate operations have undergone following the spread of COVID-19.

“This partnership complements Inertia’s strategy to establish futuristic, smart cities that cater to growing lifestyle changes,” said Ahmed El Adawy, the Chairman of Inertia. “Real estate is now witnessing unprecedented levels of digital transformation, which has grown into a necessity across many sectors due to the challenges posed by the pandemic. We believe in e-commerce and online payment services’ undeniable role in helping the country achieve financial inclusion and lately have supported curbing the spread of COVID-19 while maintaining successful business continuity.”

“Our commitment to providing the market with a full-fledged buy-now-pay-later platform will be reinforced through this strategic partnership with Inertia,” said Mohamed El Feky, the Chief Executive Officer of valU. “As valU’s client-centric business model brings tailored solutions to a market with wide-ranging financial needs. By enabling Inertia’s clients to get financed to complete their homes’ finishing and furnishing, we are empowering them to achieve the lifestyle that they aspire to.”

The collaboration forms part of EFG Hermes’ strategy to boost synergies between its business lines and promote cross-selling opportunities across its NBFI platform to provide its clients with bespoke, comprehensive financing solutions.

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Reginah Wamboi

Reginah is a seasoned Kenyan journalist with a keen interest in business and African startups. Send tips to or

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